Nas / Mass Appeal

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Mass Appeal Records used Audiomob’s in-game audio ad format to advertise a Nas’ album, King’s Disease II.

Performance data shows relative CTR improved over 1200%. King's Disease II, reached the number one spot in Billboard’s Top R&B/Hip-Hop Albums chart.

1275 % Relative average CTR uplift

“... a dope platform”

Nas

Nas, Multi-platinum hip-hop legend

See the campaign in action
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Performance.

1.74%

Average click-through rate.

1275%

Click-through uplift.

Relative to avg. CTR of a traditional non-audio banner (0.08%)

6612.5%

Click-through rate increase.

Relative to avg. CTR of a traditional non-audio banner (0.08%)

198.28%

Overdelivery on impressions booked.