Privacy Policy

Last Updated: 19th November 2025

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1. Introduction

This Privacy Policy (“Policy”) explains how AUDIOMOB LTD (“Audiomob”, “we”, “our”, or “us”) collects, uses, stores, and protects personal information in connection with our advertising technology and related services.

AUDIOMOB LTD is a private limited company incorporated in England and Wales (Company No. 11944173) with its registered office at 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom.

Audiomob provides proprietary advertising technology (“Audiomob Technology”) that enables mobile application developers (“Developers”) to monetise their applications through non-intrusive audio advertising. Audiomob Technology includes, but is not limited to, the Audiomob SDKs, Unity Plugin, and OpenRTB integrations.

This Policy applies to data processed through Audiomob Technology and related advertising services (collectively, the “Services”).

By using or integrating Audiomob Technology, Developers, advertisers (“Buyers”), and end users (“Users”) acknowledge and agree that Audiomob processes data in accordance with this Policy and applicable laws.

2. Scope and Applicability

This Policy applies to:

  • Users who engage with mobile applications or games that integrate Audiomob Technology;
  • Developers who integrate the Audiomob SDKs, Unity Plugin or OpenRTB integrations; and
  • Buyers and other partners who utilise Audiomob Technology for advertising or measurement purposes.

This Policy does not apply to third-party websites or applications not operated by Audiomob. Developers and Buyers remain responsible for ensuring their own compliance with data protection laws when using our technology.

3. Legal Basis for Processing

Audiomob processes personal data in compliance with the following legal frameworks:

  • The UK General Data Protection Regulation (UK GDPR);
  • The EU General Data Protection Regulation (EU GDPR);
  • The California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA); and
  • The Children’s Online Privacy Protection Act (COPPA) and equivalent international legislation.

Our processing activities are based on one or more of the following lawful bases:

  1. Explicit consent obtained via a recognised consent management platform (“CMP”);
  2. The performance of a contract with Developers or Buyers;
  3. Compliance with a legal obligation; or
  4. Legitimate interests pursued by Audiomob or its partners, provided such interests are not overridden by the rights and freedoms of the data subject.

Audiomob requires Developers (‘Controllers’) to ensure lawful data collection under GDPR, CCPA and COPPA. Developers must display privacy notices explaining data use, obtain valid consent, and honour user withdrawal requests. Audiomob enforces compliance through contractual terms and technical audits.

4. Categories of Data Collected

When Users interact with applications that integrate Audiomob Technology, we may collect and process the following categories of data:

a. Device and Technical Data:
Device type, operating system, user-agent, carrier, IP address, connection type, advertising identifiers (IDFA, GAID), and time zone.

b. Ad Interaction Data:
Ad type, duration, engagement events (impressions, clicks, completion), and redirection to advertiser landing pages.

c. Contextual Data:
Non-personal signals such as app category, language, time of day, and general session data.

d. Location Data:
Approximate location inferred from IP address, and precise geolocation only if explicit consent has been granted.

Audiomob does not collect data that directly identifies individuals, such as names, email addresses or phone numbers for ad serving purposes.

5. Purpose of Processing

Audiomob processes the above data for the following purposes:

  • Delivering, measuring, and optimising advertisements;
  • Limiting repetitive ad exposure (frequency capping);
  • Analysing ad performance and effectiveness;
  • Detecting and preventing fraud and invalid traffic;
  • Fulfilling legal or regulatory obligations; and
  • Ensuring the proper functionality, security, and integrity of Audiomob Technology.

All data processing is conducted in accordance with the principles of lawfulness, fairness, transparency, purpose limitation, and data minimisation.

6. GDPR Compliance (EEA and UK)

Audiomob acts as a data processor under the GDPR, processing personal data solely on behalf of Developers, who act as data controllers.

Audiomob is registered under the IAB Europe Transparency and Consent Framework (TCF v2.2) with Vendor ID 748, ensuring that user consent signals are properly obtained, recorded, and honoured.

Data subjects may exercise their rights to access, rectify, erase, restrict, or object to processing, or withdraw consent, by contacting dpo@audiomob.com. Audiomob applies pseudonymisation, encryption, and robust access controls to ensure data protection across its operations.

7. CCPA and CPRA Compliance (California, USA)

For California residents, Audiomob operates as a service provider under the CCPA and CPRA. We do not sell or share personal data. We process data solely to deliver our Services as directed by Developers and in accordance with user consent.

Developers are encouraged to include “Do Not Sell My Personal Information” mechanisms within their applications. Audiomob respects all valid opt-out and do-not-track signals transmitted via recognised frameworks.

Data related to California residents follows the same 90-day retention limit and deletion standards as under GDPR.

8. COPPA Compliance (Children’s Privacy)

Audiomob complies with the Children’s Online Privacy Protection Act (COPPA) and all similar global child data protection laws.

When a Developer identifies an app as directed to children under 13 years of age (or local equivalent):

  • Audiomob removes all personal identifiers from the ad request;
  • No behavioural, cross-app, or location-based targeting occurs; and
  • Ad requests may be rejected in their entirety to ensure full compliance.

Audiomob does not knowingly collect, store, or process any personal information from children.

9. Data Security and Retention

Audiomob employs organisational, technical, and administrative safeguards to protect data against unauthorised access, disclosure, alteration, or destruction. These include encryption, pseudonymisation, secure transfer protocols, and limited employee access.

Personal data is retained for a maximum of 90 days following the last interaction or collection date unless required for legitimate legal, regulatory, or audit purposes. After this period, data is permanently deleted or anonymised.

10. Opt-Out and Consent Management

Digital Advertising Alliance (DAA) Self-Regulatory Principles

Audiomob adheres to the Digital Advertising Alliance (DAA) Self-Regulatory Principles for Online Behavioral Advertising and the Application of Self-Regulatory Principles to the Mobile Environment.

Audiomob only serves interest-based advertisements when users have provided explicit consent through a recognised CMP. Where consent has not been granted, Audiomob delivers contextual advertisements that do not rely on cross-app or behavioural data.

Users may manage or withdraw consent at any time through the consent management tools provided within the apps or platforms where Audiomob ads appear.

Ads delivered by Audiomob include an information icon (“i”) that enables users to report ads or learn more about our data processing practices.

For more information on the DAA Principles, please visit https://youradchoices.com/control

Apple App Tracking Transparency (ATT) & iOS Opt Out

For iOS devices, Audiomob fully respects Apple’s App Tracking Transparency (“ATT”) framework. If a user selects “Ask App Not to Track,” Audiomob does not access the IDFA or any data that would be considered tracking under Apple’s policies. In such cases, only contextual advertising is delivered and no cross-app or behavioural tracking takes place.

You can adjust the advertising preferences in iOS, visit Settings > Privacy > Advertising > Limit Ad Tracking

Google Android Opt Out 

You can also adjust the advertising preferences Android, visit Settings > Google Ads > Opt out of interest-based ads.

11. International Data Transfers

Audiomob may transfer personal data outside the EEA or UK, including to the United Arab Emirates (“UAE”) or the United States.

When such transfers occur, Audiomob ensures adequate protection through:

  • Transfers to jurisdictions recognised by the European Commission as providing adequate data protection; or
  • Standard Contractual Clauses (SCCs) or other legally approved safeguards.

All international transfers comply with applicable data protection requirements.

12. Data Subject Rights

Individuals have the following rights under applicable data protection laws:

  • Right to access, correct, or delete personal data;
  • Right to restrict or object to processing;
  • Right to data portability;
  • Right to withdraw consent at any time; and
  • Right to lodge a complaint with a relevant data protection authority.

EEA/UK Residents

  • Access, correction, deletion, objection, restriction, and portability rights.
  • Right to lodge complaints with the ICO (www.ico.org.uk) or a local supervisory authority.

California Residents (CCPA/CPRA)

  • Rights to know, delete, and opt-out of the sale or sharing of data.
  • Audiomob does not sell data and honours Global Privacy Control signals.

Other US States (e.g. Colorado, Virginia, Utah, Connecticut)

  • Right to correct, appeal decisions, and opt-out of targeted advertising.
  • Audiomob responds within 45 days to verified data requests.

Requests may be directed to privacy@audiomob.com or dpo@audiomob.com. Audiomob will respond in accordance with applicable legal timelines and requirements.

13. Industry Certifications and Standards

Audiomob maintains the following certifications and compliance standards:

  • OM SDK Compliant – Verified for in-app measurement accuracy.
  • IAB Europe TCF v2.2 Vendor (ID: 748) – Transparency and consent compliance.
  • TAG Certified Against Fraud – Validates integrity and anti-fraud measures.
  • HUMAN (formerly White Ops) Partner – Advanced fraud detection.

14. Updates to This Policy

Audiomob reserves the right to amend this Policy to reflect changes in our technology, operational practices, or legal obligations. Updates will be published on the Audiomob website with a revised Last Updated Date. Where required by law, Audiomob will notify affected parties prior to material changes.

15. Contact Information

Audiomob is registered with the UK ICO under registration reference number ZA680808. The Data Protection Officer monitors GDPR compliance and data subject requests. Complaints may also be directed to the ICO (www.ico.org.uk) or the relevant EU supervisory authority.

For privacy-related enquiries or to exercise your data rights, please contact:

Data Protection Officer (DPO)
Email: dpo@audiomob.com

UK Residents:
AUDIOMOB LTD
71–75 Shelton Street, Covent Garden,
London, WC2H 9JQ, United Kingdom

European Economic Area (EEA) Residents:
c/o Wim Vandenberghe, Reed Smith,
Av. Marnix 23, Bruxelles, 1000, Belgium

Residents outside of the UK & European Economic Area (EEA):
AUDIOMOB LTD (CREATIVE ZONE BRANCH)
P.O. Box: 769670, Abu Dhabi, United Arab Emirates (“UAE”)