Currys / Xbox
Almost 50% of committed gamers play on mobile several times per day. As do those likely to buy, or gift consoles.
Currys and Xbox leaned on the favoured in-game format, audio, in order to grab attention, deliver excitement, and achieve an array of communications objectives.
3650
%
Relative average CTR uplift
Performance.
3650%
Relative average CTR uplift
11%
Uplift in message asscociation
53%
Uplift in consideration to buy gaming tech from Currys
14x
Uplift in Xbox Series S purchase intent