Currys / Xbox
Almost 50% of committed gamers play on mobile several times per day. As do those likely to buy, or gift consoles.
Currys and Xbox leaned on the favoured in-game format, audio, in order to grab attention, deliver excitement, and achieve an array of communications objectives.
3650 % Relative average CTR uplift
Relative average CTR uplift
Uplift in message asscociation
Uplift in consideration to buy gaming tech from Currys
Uplift in Xbox Series S purchase intent