Currys / Xbox

See the campaign in action

Almost 50% of committed gamers play on mobile several times per day. As do those likely to buy, or gift consoles.

Currys and Xbox leaned on the favoured in-game format, audio, in order to grab attention, deliver excitement, and achieve an array of communications objectives.

3650 % Relative average CTR uplift
See the campaign in action
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Performance.

3650%

Relative average CTR uplift

11%

Uplift in message asscociation

53%

Uplift in consideration to buy gaming tech from Currys

14x

Uplift in Xbox Series S purchase intent