Concerned about Unity's recent pricing model changes? Our audio ad solution offers a fresh opportunity to generate additional incremental revenue, helping you offset the impact of the new fees announced by Unity. In case you missed it, Unity is facing significant backlash after unveiling its new ‘runtime fee’ pricing model.
Developers will be charged 20 cents every time Unity Runtime is installed on a game. For context, Unity Runtime installs whenever a player downloads a game made with Unity. Although, only games that have reached an unannounced revenue and download threshold will be affected. However, many game developers remain dissatisfied, with some collectively condemning the proposed pricing model via an open letter.
Offsetting costs with audio ads
With approximately 61% of game developers reportedly using Unity, runtime fees could have wide-ranging repercussions for developers throughout the gaming industry. Fortunately, there are ways to offset these new expenses. Audio ads are an untapped incremental revenue stream that can be used seamlessly alongside other revenue streams.
At Audiomob, we provide technology that lets developers easily integrate audio ads into mobile games. Unlike more conventional forms of advertising, such as video ads, our audio solution is non-intrusive; gameplay is not paused or disrupted during ad playback.
Our three customizable audio ad formats are already being used by some of the best mobile game developers, such as Lockwood Publishing, Mad Hook, and TapNation. Following an average 6-week integration period, which encompasses design, A/B testing, scaling, and installation, our developers have witnessed revenue boosts ranging from 5% to 15% on top of their existing revenue streams.
Assured audibility means guaranteed ROI
Our audio ad solution is powered by our patented audibility technology, which includes volume detection. This technology guarantees that our in-game audio ads are heard and accurately measured, instilling confidence in advertisers and ultimately increasing revenue for game developers.
How does 'Volume Detection' work?
Our patented technology detects the player's device volume level. Ads are only played when the user's volume is at or above a threshold of 30%. If the volume is decreased below this threshold during ad playback, the ad will automatically pause. The player is then prompted on-screen to turn the volume back up past the threshold to resume ad playback.
In the wake of the backlash, Unity has stated that these pricing model changes will affect approximately 10% of its user base. However, as of the time of this article, critical details about the future evolution of runtime fees have not been released.
If you're a developer and you’re concerned about the potential impact of Unity's runtime fees, reach out to us. At Audiomob we’ll offer expert support and the essential tools to help you offset these costs.
Book a demo with us today to kickstart your journey.