May 16, 2023 – London, UK:
Audiomob, the award-winning audio advertising agency, has announced an exciting partnership with Digital Media Service (DMS), the digital arm of Choueiri Group. This partnership with DMS aims to leverage the expertise and capabilities of both companies.
Audiomob's partnership with DMS positions them favorably in MENA, where digital audio revenue is set to increase by 19.8% CAGR between 2019 and 2024. By using DMS’ innovative communication strategies Audiomob can create stronger ties with game developers and advertisers. This will allow for higher-quality advertisement solutions that are more region specific and can reach a much wider audience.
Speaking on the partnership, Wilfrid Obeng, Audiomob’s Co-Founder & CTO said “MENA is a crucial market with a diverse audience with over 377 million gamers. This made partnering with a company that has a long track record of supporting innovative technology a vital step for us in establishing ourselves in the region. Choueiri Group has helped scale some of the largest music streaming platforms in MENA, and we’re confident that they will do the same for us”.
Ziad Khammar, COO of Digital Media Service also commented on the partnership, “At DMS, one of the most important areas which we look at, especially in our partners is innovation and their long-term vision. Audiomob delivers both in abundance, with its clear vision and capability to effectively disrupt the mobile gaming space. Consumers are loving Audiomob’s innovative audio mobile gaming ad format, which makes it the perfect addition to DMS’ market-leading audio advertising proposition”.