We are thrilled to announce that we are working with Kwalee, an award-winning mobile games publisher, known for its impressive portfolio of adrenaline-inducing hyper casual games. Collaborating in Kwalee’s popular ‘Crazy Shopping’ title, we are helping improve the players' user journey by improving their monetisation experience through our unique audio ad solution.

User experience in mobile games is at the top of everyone’s list as it has the power to make or break a mobile game. Kwalee shares our vision of putting user experience first, and we are excited to be working together to raise the standards for mobile gamers worldwide. Our work with Kwalee grew from a mutual interest in developing new ways to engage players on mobile, and AudioMob provided the most intriguing new option: integrated audio ads in mobile games. Eager to collaborate, Kwalee has put the audio format to the test, and will now join big brands like McDonalds, Amazon and Dell and more, in its move towards audio.

Our world first audio ad format is unique for its desirability among players, developers and advertisers alike. Apart from improving user experience, our elegant plugin enables developers to unlock incremental revenue, by amplifying existing ad placements with a potential of 250% revenue increase; a complete game changer.

A recent YouGov survey revealed that UK adult gamers prefer audio ads over other alternatives, such as full-screen video and IAPs, providing developers like Kwalee with an ideal scenario to increase revenue without damaging player retention. Because our audio ad format is designed and engineered for the gaming world, it can even create an immersive ad experience for users, as seen in the recent launch of the Big Brother MMO where our audio ads took the form of a physical radio which became central to the gameplay.

Kwalee, in testing our audio ad format,  is testament to the massive demand for better ad and monetisation experiences in games. Working with such a forward thinking mobile-games brand is an honour, and will help our continued work to innovate the games industry and raise the standard on advertising in games. 

If you’re a developer looking to increase your revenue or improve user experience, please get in touch with us for more details. And if you are an advertiser keen to hear how publishers and developers are coming up with innovative, immersive ways of making audio the most effective digital advertising format in games then just drop us a line here.