SoundCast, the digital audio technology firm based in France, has entered a new partnership with Audiomob, the award-winning audio advertising start-up. SoundCast specializes in developing digital audio solutions for publishers and advertisers, such as programmatic tracking of audio inventory, immersive ad formats, and precision targeting.
Partnering with Audiomob marks a notable shift for SoundCast as they’ll now have access to a larger gaming inventory which they can monetize alongside their existing audio solutions for TV, Podcasts, and radio.
Patrice Sguerzi, Co-Founder & CEO of SoundCast shared his thoughts on the partnership, "Our priority is to address digital audio advertising through a global approach. Until 6-12 months ago, audio ads were mainly played before or during a podcast, live radio, or web radio. Today, the potential is much wider, with audio in games, audio in video, and even text-to-speech. Audio is now everywhere, used on all connected devices, from cell phones to TVs or cars. Gaming audiences are huge, mainstream, and have a strong impact, so our partnership with Audiomob was ideal for providing new audio ad solutions for advertisers".
Audiomob is already integrating its patented audibility technology into a number of high-performing mobile titles for game studios across the French market. This puts them in a great position to meet demand and continuously supply inventory to SoundCast. This, in turn, broadens the range of ads available to Audiomob, allowing players to see more relevant content. It’s a win-win partnership that sees both companies leverage their best and strongest qualities.
Christian Facey, Co-Founder & CEO of Audiomob went on to say, “When I saw SoundCast’s forward-thinking approach to providing digital audio solutions, I knew that they were the ideal partners to best utilize our extensive inventory, with their strong portfolio of radio stations and podcasts. In fact, what was most exciting for us was SoundCast’s appetite for the gaming market and how audio ads can be utilized in that space. We want players to see relevant ads no matter where they play, so partnering with SoundCast helps us to fulfill this for the French market while powering our continued mission of building a better ad eco-system for advertisers, gamers, and game developers”.
Founded by ‘Forbes 30 Under 30’ awardees Christian Facey and Wilfrid Obeng, Audiomob is a leading audio ad solution provider for the mobile gaming market. Backed by some of the largest investors in adtech, such as Google, LightSpeed Ventures, and Makers Fund, Audiomob has raised over $16 million in funding and is valued at over $110 million. Audiomob is based in Abu Dhabi with offices in New York and London.
SoundCast, the 1st European Fullstack Audio created in 2018, connects media and advertisers in the market. An expert solution integrated directly into the main DSPs (Google DV360, TTD, Hawk, xandr, etc.) throughout the audio programmatic value chain. With a strong presence in France, the company has grown significantly since 2021 internationally, with a strong presence across Europe and the US.