Sugarhill Gang

See the campaign in action

Sugarhill Gang are one of the most important, influential hip-hop groups of all time. 40 years on, they are using in-game ads to address their users directly to create a sense of a personal connection.

They had the best performing inventory at 6712.5% CTR increase, proving the platform helps establish meaningful engagements.

2600 % Relative average CTR uplift
See the campaign in action
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Performance.

2.13%

Average click-through rate.

2662.5%

Click-through rate increase.

Relative to avg. CTR of a traditional non-audio banner (0.08%)

6712.5%

Click-through rate increase.

Relative to avg. CTR of a traditional non-audio banner (0.08%)

$0.06

Cost per click.

5.37%

Click-through rate.