Sugarhill Gang
Sugarhill Gang are one of the most important, influential hip-hop groups of all time. 40 years on, they are using in-game ads to address their users directly to create a sense of a personal connection.
They had the best performing inventory at 6712.5% CTR increase, proving the platform helps establish meaningful engagements.
2600
%
Relative average CTR uplift
Performance.
2.13%
Average click-through rate.
2662.5%
Click-through rate increase.
Relative to avg. CTR of a traditional non-audio banner (0.08%)
6712.5%
Click-through rate increase.
Relative to avg. CTR of a traditional non-audio banner (0.08%)
$0.06
Cost per click.
5.37%
Click-through rate.