BioTech outfit GlycanAge gives users a precise test of biological age and wellness, providing them with context for improving their health and wellbeing. As the firm wanted to expand its outreach, in-game audio ads provided the answer.
Audiomob's audio-enhanced banners gave GlycanAge an opportunity to speak directly to a targeted audience. The campaign not only targeted general health-conscious users, but also professionals at health clinics — allowing the firm to heighten its B2B strategy.
1300 % relative average CTR uplift
Click-through rate increase.
Relative to avg. CTR of a traditional non-audio banner (0.08%)
Cost per click.