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BioTech outfit GlycanAge gives users a precise test of biological age and wellness, providing them with context for improving their health and wellbeing. As the firm wanted to expand its outreach, in-game audio ads provided the answer.

Audiomob's audio-enhanced banners gave GlycanAge an opportunity to speak directly to a targeted audience. The campaign not only targeted general health-conscious users, but also professionals at health clinics — allowing the firm to heighten its B2B strategy.

1300 % relative average CTR uplift
See the campaign in action
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Click-through rate increase.

Relative to avg. CTR of a traditional non-audio banner (0.08%)


Click-through rate.


Cost per click.